ASF

Building a Legacy of Excellence

Founded in 2000, ASF Steel Industries Co. Ltd. is a premier steel fabrication company located in the industrial heart of Riyadh, Saudi Arabia. With a sprawling 32,000 square meter facility equipped with state-of-the-art technology, we specialize in providing comprehensive steel solutions across various industries. Our dedicated team of over 500 highly skilled professionals is committed to quality, innovation, and precision, with certifications that meet ISO 9001:2015 standards. As a key player in the region's development, we align our operations with Saudi Vision 2030, delivering projects that contribute to the Kingdom's growth and sustainability. From design to installation, ASF Steel is your trusted partner in transforming ambitious visions into enduring structures.

CEO Portrait

"I believe that ASF has established an excellent reputation over the past 20 years, building a portfolio of projects that have been challenging and proving our successful growth over the last two decades. Our industry has numerous horizons of which in each day, new technology is introduced while the architecture industry is rapidly changing and becoming more imaginative giving us further challenges for the future.

Furthermore, we are always looking forward to be part of a perpetual incremental industry, persistent on being a leader in the market.

Projects in Saudi Arabia have given us a big challenge and provided the opportunity for ASF to develop its industrial ambitions. We are proud of every project ASF contributed to, knowing that it will be a landmark for the future and await more challenging projects, standing side by side, to help accomplish Vision 2030."

CEO Tarek Halabi

ASF History: A Timeline of Growth and Innovation

Foundation of ASF

2000

Foundation of ASF

Al-Sharq Factory Steel Industries Co. Ltd. (ASF) was established in Riyadh, Saudi Arabia, with a modest team of 25 employees and a facility spanning 4,500 sqm.

Strategic Expansion Planning

2005

Strategic Expansion Planning

Recognizing the need for increased operational capacity, ASF's management decided to acquire land for a new state-of-the-art fabrication facility.

Construction Milestone

2007

Construction Milestone

Construction of the new facility commenced, while temporary workshops were rented in Al Owaida to manage the growing workload.

Move to a New Facility

2010

Move to a New Facility

ASF transitioned to a larger industrial area in Riyadh, expanding its facility to 22,500 sqm and increasing its workforce to over 250 employees. A dedicated Quality Assurance department was established to ensure high standards of production, engineering, and operations.

Continued Growth

2015

Continued Growth

At the 2nd International Exhibition for Steel Fabrication, ASF was honored with the Award for Quality and Excellence in Steel. The facility expanded from 10,000 sqm to 32,500 sqm, and new production lines were installed for cutting and drill structures, along with beam welding. ASF also successfully renewed its ISO 9001:2015.

Continued Growth

2020

Celebrating 20 Years of Excellence

Celebrating 20 Years of Excellence On the occasion of its 20th anniversary, ASF expressed gratitude to its clients and employees, reflecting on a successful journey of growth and collaboration that has driven the company forward.

Continued Growth

2021

Contributing to Mega-Projects

ASF played a pivotal role in several major projects, offering specialized fabrication services that included design, manufacturing, supply, and erection. The company has built a strong reputation for innovation and excellence, aligning its increasing capabilities with Saudi Arabia’s Vision 2030.

Continued Growth

2024

Looking Ahead

Looking Ahead ASF continues to deliver innovative solutions, contributing significantly to the development of Saudi Arabia and positioning itself as a leader in the steel fabrication industry.

Career Opportunities

Mission

At ASF Steel Industries, our mission is to redefine the steel fabrication landscape by delivering innovative, high-quality steel solutions that empower our clients to achieve their ambitions. We are committed to leveraging cutting-edge technologies and fostering a culture of continuous improvement to drive excellence in every project. Our aim is to be the preferred partner in the steel industry, setting new standards for quality and service across Saudi Arabia and beyond.

Career Opportunities

Vision

Our vision is to be a trailblazer in the steel fabrication sector, recognized for our unwavering commitment to innovation, quality, and client satisfaction. We aspire to expand our capabilities and redefine industry benchmarks, making significant contributions to major infrastructure projects aligned with Saudi Vision 2030. By embracing sustainable practices and advanced technologies, we aim to create lasting value for our clients and positively impact the communities we serve.

Career Opportunities

Philosophy

At ASF Steel, we believe that our strength lies not only in our ability to fabricate steel but also in our dedication to building strong, collaborative partnerships. Our philosophy is anchored in integrity, excellence, and forward-thinking innovation. Each project is a testament to our relentless pursuit of perfection, as we strive to understand and meet the unique needs of our clients. By prioritizing safety, sustainability, and exceptional service, we aim to be the partner of choice in the steel industry.

Work Environment

Leading the Way in Industry Standards and Ethical Practices

ASF Steel Industries is committed to setting the highest standards for industry excellence and ethical conduct. Our comprehensive governance framework ensures not only compliance with regulations but also a proactive approach to innovation and excellence throughout our operations.

Key Commitments

1

Sustainability

We are dedicated to implementing environmentally responsible practices that minimize our ecological footprint and promote sustainable development.

2

Safety

The health and safety of our employees and stakeholders are our top priorities, reflected in our rigorous safety protocols and training programs.

3

Quality

We adhere to international quality standards, continuously refining our processes to deliver superior products that meet and exceed client expectations.

4

Ethics

Integrity is at the core of our business practices, guiding our interactions with clients, partners, and employees.

Governance Principles

1

Transparency

We maintain open lines of communication with all stakeholders, fostering trust and collaboration.

2

Accountability

We take responsibility for our actions and decisions, ensuring that our commitments are met.

3

Innovation

We cultivate a culture of creativity and continuous improvement, encouraging our team to seek innovative solutions to complex challenges.

4

Regulatory Leadership

We proactively monitor industry regulations, ensuring compliance and adapting to changes swiftly.

Meet the Visionaries
Behind ASF Steel

Our leadership team comprises industry experts with decades of experience in steel fabrication, engineering, and business management.

Leadership team member

Tarek Al-Halabi

Chief Executive Officer

Leadership team member

Mohamed Al-Jabri

Chief Financial Officer

Leadership team member

Ahmed Masou'd

Chief Operating Officer

Leadership team member

Aisha El-Boghdady

Operation Manager

Leadership team member

Raji Amitab

Chief Technology Officer

Leadership team member

Sherief Aziz

Chief Executive Officer

Leadership team member

William Scott

Chief Operating Officer

Leadership team member

Abdallah Abadi

Chief Executive Officer

Contact Us

ASF Steel is here to assist you.

Reach out to us using the details below, and our team will ensure your inquiry is handled promptly and professionally.

Follow us on social media to stay updated on our latest projects and career opportunities.

Head Office:

Al Kharj Road, New Industrial Area,

Riyadh 11499, KSA

Contact:

+966 11 265 3568

Email:

asf@asfsteelco.com

Opening Hours:

Sun - Thu: 7:30 AM - 5:00 PM

Sat: 8:00 AM - 2:00 PM

Fri: Closed

LET'S TALK

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